Growth Marketing: Channel Experiments
Applied marketing missions covering channels, experiments, and investor storytelling.
Course story
Task: Turn channel signals into experiments and a clear growth narrative.
Sara is the growth lead facing the course challenge.
Nova helps translate signals into clear decisions and next steps.
You join the team to solve the course problem together.
Course content
Channel Economics
Rebalance spend and experiment with channel performance.
Mission 1: Channel Check-in Sprint
Problem: Channel performance is unclear; budgets need a focused shift.
Outcome: Budget shift card
Mission 2: Creative Efficiency Audit
Problem: Creative spend is inefficient; a swap plan is needed.
Outcome: Creative swap plan
Mission 3: Campaign Experiment Sprint
Problem: Signup growth is flat; a clean experiment plan is needed.
Outcome: Experiment card
Growth System
Run growth ops and winback plays with crisp signals.
Mission 4: Growth Dashboard Snapshot
Problem: Leadership needs a single weekly growth snapshot.
Outcome: Exec snapshot
Mission 5: Lifecycle Winback Sprint
Problem: Churn is rising; a winback plan is needed.
Outcome: Winback plan
Mission 6: Global Rollout Planner
Problem: Global launch needs phased rollout and owners.
Outcome: Rollout planner
Market and Investor
Summarize market position and investor narrative.
Mission 7: Quick Market Scan
Problem: Market signals are scattered; the team needs a crisp scan.
Outcome: Market scan
Mission 8: Investor Update Builder
Problem: Investors need a clear narrative, not raw metrics.
Outcome: Investor update
Mission 9: Competitive Moat Claim
Problem: Positioning is fuzzy; a moat claim is needed.
Outcome: Positioning brief
Course questions
Quick answers about access, pacing, and certificates.
What will I learn in this course?
Applied marketing missions covering channels, experiments, and investor storytelling.
How long does it take to finish?
Most learners complete this course in about 12 hours of focused work.
Is this course free?
Create a free account to start learning. Premium adds unlimited mentor help, free certificates, and premium resources.
Who is this course for?
Designed for practitioner learners focused on marketing, growth.
Do I get a certificate?
Premium and Teams include free certificates after you complete the course. Starter learners can purchase a per-course certificate upgrade upon completion.