Who This Helps
Growth marketers like you who are tired of manual updates and stale data. If you're juggling multiple channels and need to move metrics without guesswork, the Market Intelligence & Positioning course is your shortcut.
Mini Case
Meet Zaid. He runs growth for a SaaS company. Every Monday, he spent 3 hours pulling reports from 4 different platforms. After applying the Signal Landscape Scan mission from the course, he automated his competitive claim audit. Result: 12% more time for strategy, and his team stopped arguing over which channel to double down on.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Use AI to scan your top 3 channels for shifts in competitor claims. This takes 15 minutes.
- Classify claims – Sort what you find into evidence-backed vs narrative noise. The Competitor Claim Audit mission shows you how.
- Pick one ICP wedge – Choose the audience segment where your positioning wins. The ICP Wedge Choice mission gives you a clear framework.
- Build a positioning grid – Compare your channel metrics against competitor moves. The Positioning Grid mission makes this visual.
- Set a weekly AI check – Let AI flag changes in competitor language or market signals. Update your grid in 5 minutes, not 3 hours.
Avoid These Traps
- Don't automate everything at once. Start with one channel.
- Don't ignore narrative noise. It often hides real shifts.
- Don't pick a wedge without evidence. The course's Win-Loss Evidence Cut mission prevents this.
- Don't update reports manually after you've automated. Trust the system.
Your Win by Friday
By Friday, you'll have a fresh positioning artifact (1 page) that shows exactly where to focus next week. No guesswork. No all-nighters. Just clear channel moves backed by real data. And yes, you'll have time for coffee.