Who This Helps
This is for growth marketers who are tired of manually updating channel reports every week. You want to move metrics without guesswork, but you're stuck in spreadsheets. The Market Intelligence & Positioning course gives you a system to automate reporting with AI, so you can focus on strategy instead of data entry.
Mini Case
Meet Zaid. He runs growth for a B2B SaaS company. Every Monday, he spent 3 hours pulling channel data and updating his team. After applying the Signal Landscape Scan mission from the course, he automated his competitive signal tracking. Within 7 days, he cut manual updates by 12% and spotted a market shift that improved his email open rates by 8%. No more guesswork.
Do This Now (5 Steps)
- Set up a signal feed. Use AI to monitor competitor moves and channel trends. Feed it into your reporting tool once.
- Classify claims. Run a Competitor Claim Audit mission. Separate evidence-backed data from noise. This takes 20 minutes.
- Pick your wedge. Use the ICP Wedge Choice mission to identify one audience segment that moves your channel metrics fastest.
- Build a positioning grid. Compare your channel performance against competitors. The Positioning Grid mission gives you a template.
- Automate the update. Let AI refresh your grid weekly. You review it in 10 minutes on Friday.
Avoid These Traps
- Don't automate everything at once. Start with one channel metric, like email open rate.
- Don't ignore competitor noise. If you don't classify claims, you'll chase fake trends.
- Don't skip the wedge. Without a clear ICP, your reports will be too broad to act on.
- Don't forget to check your grid weekly. Automation is useless if you don't review it.
Your Win by Friday
By Friday, you'll have a live positioning grid that updates itself. You'll know exactly which channel metric to move next, and you'll have saved 2 hours of manual work. That's time you can spend on creative growth experiments. And hey, you might even leave the office before 6 PM.