Who This Helps
Growth marketers like you who are tired of manually pulling channel metrics every week. You want to move numbers without wasting hours on spreadsheets. The Market Intelligence & Positioning course gives you a system to automate reporting and keep your context fresh.
Mini Case
Meet Zaid. He runs growth at a B2B SaaS company. Every Monday, he spent 3 hours updating channel performance dashboards. After applying the Signal Landscape Scan mission from the course, he automated data pulls using AI. His manual update time dropped from 3 hours to 20 minutes. Channel metrics now update daily, and he spots shifts 12% faster.
Do This Now (5 Steps)
- Set up a weekly data pull – Use AI to grab your top 3 channel metrics (e.g., CAC, conversion rate, spend) every Monday morning.
- Run a Signal Landscape Scan – Identify one market shift that could affect your channel performance. Focus on competitor moves or pricing changes.
- Classify competitor claims – Use the Competitor Claim Audit mission to separate evidence-backed moves from noise. This keeps your report relevant.
- Pick one ICP wedge – Choose a specific audience segment that responds best to your channel. Justify it with data from your automated reports.
- Build a positioning grid – Compare your channel performance against competitors. Use the grid to decide where to double down or cut spend.
Avoid These Traps
- Don't automate everything at once – Start with one channel. Scaling too fast leads to messy data.
- Don't ignore context – AI can pull numbers, but you need to interpret shifts. Always review the story behind the metrics.
- Don't skip the wedge – Without a clear ICP wedge, your reports lack focus. You'll waste time on irrelevant data.
- Don't forget to update guardrails – Market conditions change. Revisit your positioning grid every 2 weeks.
Your Win by Friday
By Friday, you'll have an automated channel report that updates daily. You'll save 2.5 hours per week. You'll spot one market shift that changes your positioning. And you'll have a clear bet on which channel to prioritize next. That's a win without guesswork.