Who This Helps
This is for growth marketers who are tired of manually updating channel reports every week. You want to move metrics without guesswork, and you need a system that keeps context fresh. The Market Intelligence & Positioning course is built for exactly this—turning competitor noise into clear bets and guardrails.
Mini Case
Meet Zaid. He runs growth at a mid-size SaaS company. Every Monday, he spent 3 hours pulling data from 5 channels, cross-referencing competitor moves, and updating a static report. After applying the Signal Landscape Scan mission from the course, he automated the data collection with AI. Now his Monday morning takes 20 minutes. His team spotted a 12% drop in organic traffic before the competition did—and adjusted their positioning in 2 days.
Do This Now (5 Steps)
- Set up a weekly signal scan. Use AI to monitor competitor claims and market shifts. Feed it your top 3 channels.
- Classify competitor claims. Run each claim through a simple filter: is it evidence-backed or narrative noise? The Competitor Claim Audit mission shows you how.
- Pick one ICP wedge. Don't try to serve everyone. Choose one ideal customer profile wedge and justify it with real data.
- Build a positioning grid. Compare your offer against competitors on 3 criteria. Keep it to one page.
- Automate the update. Let AI pull fresh metrics into your grid every week. No more manual copy-paste.
Avoid These Traps
- Overcomplicating the wedge. If you can't explain your ICP choice in one sentence, it's too broad.
- Chasing every competitor move. Not all noise matters. Focus on shifts that change your positioning.
- Forgetting the guardrails. Without clear boundaries, your positioning drifts. The Positioning Grid mission gives you a framework.
- Skipping the win-loss evidence. Real data beats gut feelings. Run a quick win-loss analysis before you commit.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that updates itself. Your channel metrics will have context—so you can act fast, not guess. And you'll reclaim 2+ hours of manual work each week. That's a win you can measure.
Fun fact: Zaid now uses his extra 2 hours to actually read the market reports instead of just building them. Small change, big impact.