Who This Helps
This is for growth marketers who are tired of manually updating channel reports every week. You want to move metrics without guesswork, and you need a system that keeps context fresh. The Market Intelligence & Positioning course is built for practitioners like you who want to turn competitor noise into clear positioning bets.
Mini Case
Meet Zaid. He runs growth at a SaaS company and spends 8 hours every Monday pulling data from five channels. After taking the Market Intelligence & Positioning course, he automated his reporting using AI. He now spends 30 minutes on updates and uses the saved time to act on insights. His channel conversion rate improved by 12% in three weeks.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Identify one market shift that could change your positioning. Use AI to scan competitor blogs and news in 10 minutes.
- Classify competitor claims – Separate evidence-backed facts from narrative noise. This helps you focus on real threats.
- Pick one ICP wedge – Choose a specific customer segment and justify it with data. AI can help you analyze past win-loss data.
- Build a positioning grid – Compare your offering against competitors on three key criteria. Keep it simple.
- Set a weekly AI check-in – Let AI summarize new competitor moves and update your grid. No more manual digging.
Avoid These Traps
- Don't try to track every competitor. Focus on the top three that matter.
- Don't rely on gut feelings. Use evidence from your win-loss data.
- Don't overcomplicate your grid. Three criteria are enough to start.
- Don't ignore market shifts. A small change can break your positioning.
- Don't skip the ICP wedge. Without it, your message is too broad.
- Don't forget to update your grid monthly. Markets move fast.
- Don't use vague claims. Back every statement with data.
- Don't automate everything. Keep human judgment for strategic calls.
Your Win by Friday
By Friday, you will have a one-page positioning artifact that includes your ICP wedge, a competitor claim audit, and a positioning grid. You will also have an AI-powered report that updates your channel metrics daily. That means less time on spreadsheets and more time on growth moves. And honestly, who doesn't want a Friday that feels like a win?