Who This Helps
Product managers like you. You have a stack of competitor PDFs, a dozen Slack channels, and a positioning document that’s already stale. You want to stop guessing and start making calls that stick. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Meet Zaid. He manages a B2B SaaS product. Every Monday, he spent 3 hours scanning competitor blogs, tweets, and press releases. Then he’d paste highlights into a doc that no one read. After applying the Signal Landscape Scan mission from the course, he cut that to 30 minutes. He isolated one market shift—a rival’s new pricing tier—that changed his own positioning. That insight saved his team 12% of their quarterly roadmap rework.
Do This Now (5 Steps)
- Set a weekly signal scan. Pick one competitor. Use AI to summarize their last 7 days of public moves. Keep it to 5 bullet points.
- Classify each claim. Is it evidence-backed or narrative noise? The Competitor Claim Audit mission gives you a simple yes/no filter.
- Pick your ICP wedge. Choose one customer segment where you win. Justify it with one data point from your last 3 deals.
- Build a positioning grid. List your top 3 competitors. Score each on 3 criteria: price, speed, support. See where you stand.
- Write one positioning statement. Use the Positioning Statement Card mission. Keep it to 2 sentences. Share it with your team.
Avoid These Traps
- Trap: Tracking everything. You don’t need 20 competitors. Pick 3 that matter.
- Trap: Updating docs manually. Let AI pull the latest. You decide what’s important.
- Trap: Writing a novel. A positioning statement is not a mission statement. Short and sharp wins.
- Trap: Ignoring tradeoffs. Every positioning choice closes a door. That’s fine. Name the tradeoff.
Your Win by Friday
By Friday, you’ll have a one-page positioning artifact. It will name your ICP wedge, your top competitor moves, and your clear bet. No more 3-hour Monday slogs. Just a decision you can defend. And maybe a little extra time for coffee.