Who This Helps
Growth marketers drowning in manual reporting. You know the drill: pull data, update slides, explain the same trends every week. The Product Portfolio Strategy course shows you how to size bets and sequence work so you can focus on moving metrics, not updating spreadsheets.
Mini Case
A SaaS team used the Portfolio Map mission to map their 12 active growth bets. They found 3 channels eating 40% of budget with zero confidence. After applying Bet Sizing and Kill Criteria, they cut those channels, reallocated resources, and saw a 15% lift in trial-to-paid within 30 days. No more guesswork.
Do This Now (5 Steps)
- List every active channel bet – include cost, confidence, and expected impact.
- Rough-size each bet – use simple buckets: small, medium, large.
- Sequence by confidence – put high-confidence bets first, low-confidence bets last.
- Set one guardrail – define what must not get worse (e.g., cost per lead stays under $50).
- Automate the weekly update – use AI to pull channel metrics into a single dashboard. No more manual copy-paste.
Avoid These Traps
- Reporting everything – only track metrics tied to your top 3 bets.
- Ignoring low-confidence bets – they can become big wins if you test fast.
- Updating slides by hand – automate the boring part so you can analyze.
- Forgetting kill criteria – know when to cut a bet before it eats more budget.
- Overcomplicating the portfolio – one page is enough.
Your Win by Friday
By Friday, you will have a one-page portfolio map of your top 5 growth bets, each with a confidence score and a clear next action. You will also set up one automated report that saves you 2 hours per week. That is 8 hours back this month. Go make your metrics move.