Who This Helps
This is for product managers who are tired of chasing spreadsheets and manually updating reports. You want to turn product questions into decisions you can measure. The Market Intelligence & Positioning course shows you how to automate that process.
Mini Case
Meet Zaid. He's a PM at a B2B SaaS company. Every week, he spent 3 hours pulling competitor data and updating his team. After applying the Signal Landscape Scan mission from the course, he automated a weekly report using AI. Now he spends 15 minutes reviewing, not building. His team's decision speed improved by 40%.
Do This Now (5 Steps)
- Pick one product question you keep asking. Example: "Is our pricing still competitive?"
- Set up a simple data source like a shared spreadsheet or a Slack channel where your team drops competitor news.
- Use AI to summarize the latest updates into three bullet points every Monday. Keep it short.
- Add a decision rule like "If competitor drops price by more than 10%, flag for review."
- Review once a week for 10 minutes. Ask: "What changed? What do we do about it?"
Avoid These Traps
- Don't try to track everything. Focus on the one market shift that changes your positioning.
- Don't trust every competitor claim. Classify them as evidence-backed or narrative noise.
- Don't automate without a question. If you don't know what you're looking for, you'll drown in data.
- Don't skip the ICP wedge. Pick one customer segment and justify it with evidence.
- Don't forget to update your positioning grid. Tradeoffs change as the market moves.
- Don't automate the decision itself. AI helps you see patterns, but you still choose.
- Don't share raw AI output. Summarize it in your own words for your team.
- Don't wait for perfect data. Start with what you have and improve over time.
Your Win by Friday
By Friday, you'll have one automated report that answers your top product question. You'll save 2 hours of manual work. Your team will have fresh context without you chasing updates. And you'll feel like you're finally ahead of the noise.
Fun part: You might even get to leave the office on time and grab a coffee without your laptop.