Who This Helps
This is for product managers who are tired of manually updating reports every week. You want to turn product questions into measurable decisions, not just more slides. The Market Intelligence & Positioning course is built for you.
Mini Case
Meet Zaid. He's a product manager at a SaaS company. Every Monday, he spent 3 hours pulling competitor data and updating his team. After taking the Market Intelligence & Positioning course, he automated his reporting with AI. Now he spends 15 minutes a week on updates. His team gets fresh context every Monday morning. Zaid's win? He saved 12 hours a month and finally had time to focus on strategy.
Do This Now (5 Steps)
- Set up a signal scan. Use the Signal Landscape Scan mission to track one market shift that matters. Automate it with AI to get weekly updates.
- Classify competitor claims. Run a Competitor Claim Audit. Sort claims into evidence-backed or narrative noise. This takes 30 minutes once you automate the data pull.
- Pick your ICP wedge. Use the ICP Wedge Choice mission. Justify your choice with evidence from your automated reports. No more gut feelings.
- Build your positioning grid. The Positioning Grid mission helps you compare options with clear criteria. AI can update the grid automatically when new data comes in.
- Write your positioning statement. Finish with the Positioning Statement Card. One page. Clear bets. Guardrails for your team.
Avoid These Traps
- Don't automate everything at once. Start with one signal. Get it right. Then add more.
- Don't ignore narrative noise. Not every competitor claim is real. Your audit will show you which ones matter.
- Don't skip the evidence step. If you can't justify your wedge with data, you're guessing. Automated reports give you that data.
- Don't overcomplicate your grid. Three criteria max. Tradeoffs are better than endless columns.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact. It will be based on real evidence, not opinions. Your team will have fresh context without you spending hours on updates. And you'll know exactly which market shift to bet on. That's a win you can measure.
And hey, you might even get your Monday mornings back.