Who This Helps
You're a Product Manager who wants to turn product questions into measurable decisions. You're tired of digging through competitor noise every week. The Market Intelligence & Positioning course is built for you. It helps you pick one clear bet and defend it with evidence.
Mini Case
Meet Zaid. He manages a SaaS product. Every Monday, he spent 3 hours manually updating a spreadsheet with competitor claims. After using the Positioning Grid mission from the course, he automated the claim audit with AI. Now he spends 15 minutes reviewing the output. His team cut decision time by 40% and finally agreed on one ICP wedge.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Use AI to scan your market for one shift that changes your positioning. Set it to run weekly.
- Classify competitor claims – Feed recent competitor content into a simple table. Label each claim as evidence-backed or narrative noise.
- Pick one ICP wedge – List your top 3 candidate wedges. For each, write one sentence of evidence from your scan. Delete the weakest two.
- Build your Positioning Grid – Create a 2x2 matrix with your product and two competitors. Score each on 3 criteria: feature completeness, customer love, and speed to value.
- Automate the refresh – Schedule your AI tool to re-run the scan every Friday. Review the new claims in 10 minutes.
Avoid These Traps
- Don't track every competitor – Focus on the two that matter most. Noise kills clarity.
- Don't skip the evidence check – A claim without a source is just a guess.
- Don't change your wedge every month – Stick with your choice for at least one quarter.
- Don't automate without a review step – AI catches patterns, but you catch context.
Your Win by Friday
By end of week, you'll have a one-page Positioning Artifact that your team can use to say "yes" or "no" to new features. You'll stop guessing and start deciding. And you'll reclaim 2.5 hours every Monday. That's a win worth celebrating with a coffee.