Who This Helps
This is for growth marketers drowning in manual data pulls. If you're spending hours each week updating the same competitor slides for leadership, the Market Intelligence & Positioning course is your fix. It turns that weekly grind into a system that runs itself.
Mini Case
Zaid, a growth lead, was manually tracking 5 competitors. He spent 4 hours every Monday just updating claim slides. After automating his signal scan, he cut that to 30 minutes. His team now spots real market shifts 3 days faster.
Do This Now (5 Steps)
- List your top 3 competitor websites and their main landing page claims.
- Pick one tool you already use (like a spreadsheet or note app) to be your single source of truth.
- Set a weekly 15-minute calendar block to review new competitor messaging.
- Use a simple AI helper to summarize any new claims or pricing changes it finds from your list. No fancy setup needed.
- Each Friday, update one cell in your Positioning Grid with the most relevant change you saw. Done.
Avoid These Traps
- Don't try to track every competitor. Start with the three that actually keep your CEO up at night.
- Avoid building a giant, perfect dashboard on day one. A simple, updated list beats a beautiful, stale report.
- Don't get lost in narrative noise. Classify what you find: is it a real feature launch (evidence) or just marketing fluff (noise)?
- Skipping the weekly review. Consistency for one month builds the habit and shows value.
Your Win by Friday
You'll have one updated page—your Positioning Grid—with clear, current criteria. No more last-minute scrambles before the quarterly review. You'll walk in with evidence, not guesses. That's a quiet win you can celebrate with a proper coffee break.