Who This Helps
This is for growth marketers who are tired of spending hours each week pulling the same data. If you're managing multiple channels and need to show clear movement without the guesswork, the Market Intelligence & Positioning program has your back. It turns data chaos into a clear story.
Mini Case
Sam, a growth lead, was manually updating a competitor tracking spreadsheet every Friday. It took 3 hours. After automating the core data pull and analysis, she cut that to 20 minutes. Her reports now highlight weekly share-of-voice shifts automatically, catching a 15% competitor content surge she'd previously miss.
Do This Now (5 Steps)
- Pick one key report you update weekly, like a social media dashboard or competitive analysis.
- List the 5 core data points you always need first (e.g., website traffic, ad spend, content volume).
- Connect your primary data source (like Google Analytics or a social platform) to a simple automation tool.
- Set a weekly AI summary to scan for big changes in those 5 points—think "flag movements over 10%."
- Schedule the final report to land in your team's Slack or email every Monday at 9 AM. Boom, done.
Avoid These Traps
- Don't try to automate everything at once. Start with one report.
- Avoid vanity metrics. Automate the data that actually informs your next decision.
- Don't let the report just be data. Always add the one-line 'So what?' insight.
- Skipping the weekly review. The system runs itself, but you still need to glance at the highlights.
- Building a beautiful dashboard that no one looks at. Focus on utility, not art.
- Forgetting to update your tracking as your strategy shifts. Revisit your core data points each quarter.
- Getting lost in tool options. Pick one, start moving, and adjust later.
- Keeping the process to yourself. Share the automated view with one teammate to get feedback.
Your Win by Friday
Your win is time back and sharper insights. By this Friday, have one key report running on autopilot. You'll move from manually hunting for numbers to having them served up with context. You'll spot trends faster and make calls with confidence. It’s like giving your future self the gift of a free afternoon every week. Pretty sweet deal.