Who This Helps
This is for growth marketers buried in spreadsheets. If you're manually updating competitor claims and market shifts for your positioning strategy, this will cut that work in half. It’s built for the Market Intelligence & Positioning course, where you turn noise into a clear plan.
Mini Case
Zaid, a growth lead, spent 8 hours every Monday just updating his team's positioning grid. He was manually checking 12 competitor websites and social feeds to classify their claims. After automating the data collection, he cut that to 1 hour. His weekly report now flags new narrative noise automatically, so his team debates strategy, not outdated data.
Do This Now (5 Steps)
- List your top 5 competitor websites and their main social handles.
- Pick one core positioning element to track, like their primary customer claim.
- Use an AI tool to scan these sources daily for changes to that claim. Set it and forget it.
- Each Friday, review the automated summary. Look for one new market shift or claim.
- Slot that finding into your existing positioning grid. Does it change your tradeoff? Update one cell.
Avoid These Traps
- Don't try to track everything at once. Start with one competitor claim type.
- Don't let the tool run without a weekly human review. Context matters.
- Avoid building a giant new report. Just enrich your existing Positioning Grid artifact.
- Don't get stuck classifying data. Use the audit to make a bet on your ICP wedge.
Your Win by Friday
You'll have a one-page market snapshot that didn't require a Monday marathon. You’ll move from guessing about competitor moves to knowing which ones actually matter for your positioning. That means your next strategy call is about evidence, not opinions. Go enjoy that coffee while your report updates itself.