Automate Your Positioning Grid and Save 3 Hours Weekly

Who This Helps

This is for growth marketers buried in spreadsheets, trying to track what every competitor is saying. If you're taking the Market Intelligence & Positioning course, this turns the manual 'Positioning Grid' mission into a living, breathing asset.

Mini Case

Zaid was spending 4 hours every Monday updating his team's positioning grid. He'd manually check 10 competitor sites and social feeds. After setting up a simple automation, his weekly update now takes 45 minutes. That's over 3 hours saved, and the data is always from the last 48 hours, not last week.

Do This Now (5 Steps)

1. List your top 5 competitors in a doc.
2. Pick the 3 key criteria for your grid (like price point, core feature, or key message).
3. Use an AI tool to scan their main landing pages for those terms once a day. No more manual visits.
4. Feed those daily snippets into a shared slide or doc that auto-updates.
5. Schedule a 15-minute weekly huddle to review the auto-generated grid and decide on one tactical shift.

Avoid These Traps

• Don't try to track more than 5 competitors at first. It gets noisy.
• Don't automate without a weekly human review. Context still matters.
• Don't use vague criteria like 'brand vibe.' Use concrete claims you can actually scan for.
• Don't let this become another report that no one reads. Tie one weekly team decision to it.
• Don't forget to classify claims as evidence-backed or just narrative noise, like in the Competitor Claim Audit mission.
• Don't start from scratch every month. Let the automation build a historical log.
• Don't skip aligning your grid with your chosen ICP wedge. Keep that customer focus front and center.
• Don't get fancy. A simple, updated grid beats a perfect, stale masterpiece. Your future self will thank you.

Your Win by Friday

By Friday, you'll have a living positioning grid that updates itself. You'll walk into your next planning sync with fresh data on how the competitive landscape shifted this week, not last month. You'll have reclaimed those 3+ hours for actual strategy work. That's a win you can build on.