Who This Helps
This is for growth marketers buried in spreadsheets, trying to track what every competitor is saying. The Market Intelligence & Positioning course shows you how to turn that noise into a clear strategy. If you're doing manual updates that feel outdated in a week, this is your fix.
Mini Case
Zaid, a growth lead, spent 8 hours every Monday just updating his team's competitor claim audit. He was always reacting to last week's news. After automating the data pull, he cut that time to 30 minutes. His positioning grid now updates daily, helping his team spot a key market shift 14 days before their biggest rival launched a similar feature.
Do This Now (5 Steps)
- List your top 5 competitors. Yes, just five.
- Pick one key claim from each to monitor, like "fastest onboarding" or "best analytics."
- Use an AI tool to scan their websites and news for changes to these claims. Set it to run every 48 hours.
- Feed those updates into your positioning grid template. The goal is to see shifts, not just collect data.
- Review the automated summary every Friday. Look for one pattern, not fifty data points.
Avoid These Traps
- Don't try to track everything. You'll drown in noise. Start with 5 data points.
- Don't set and forget. The AI finds the info, but you must interpret it.
- Don't build a beautiful, static report. The value is in the fresh context.
- Avoid comparing on 10 criteria. Stick to the 3 that matter most to your ideal customer profile.
- Never share raw data dumps. Always translate it into one strategic insight for your team.
Your Win by Friday
By this Friday, you'll have a living document—your positioning grid—that updates itself. You'll move from guessing what competitors are doing to knowing, freeing up those 5+ hours for actual strategy work. You'll have one clear, evidence-backed insight to share in your next team sync. Go be the person with the answers, not the spreadsheets.