Automate Your Positioning Grid and Save 5 Hours a Week

Who This Helps

This is for growth marketers who are tired of guessing which competitor claims are real and which are just noise. If you're in the Market Intelligence & Positioning course, this turns your manual scans into a living system.

Mini Case

Zaid was spending 8 hours a week updating spreadsheets for his positioning grid. He automated the data collection for his top 5 competitors. Now, his weekly report on their claims and pricing updates itself, freeing up a full workday for strategy.

Do This Now (5 Steps)

1. List your three most threatening competitors right now.
2. Pick one key claim from each to verify (like 'fastest integration' or 'lowest cost').
3. Set up a simple AI agent to scan their websites and public reviews weekly for those specific phrases.
4. Feed those fresh snippets into your existing Positioning Grid template.
5. Review the automated update every Monday—it should take 10 minutes, not 2 hours.

Avoid These Traps

• Don't try to track everything. Start with 3-5 critical data points, like a key feature or pricing tier.
• Don't set it and forget it. Your 10-minute weekly review is essential to spot sudden shifts.
• Avoid vague criteria. 'Better analytics' is fuzzy. '24-hour historical data' is a clear, trackable claim for your grid.
• Don't get lost in sentiment. Focus on concrete claims and evidence you can compare side-by-side.
• Skipping the 'ICP Wedge Choice' step. Automation gives you data, but you still have to pick your battle.
• Treating the grid as a one-time artifact. It's a living document—let the AI keep it breathing.
• Forgetting the human context. A win-loss interview reveals what the data can't.
• Chasing perfection. A good, automated system today beats a perfect manual one you never finish.

Your Win by Friday

By Friday, you'll have one automated feed into your Positioning Grid. You'll replace hours of manual hunting with a curated, weekly snapshot. That means less busywork, more time to craft the strategy that actually moves your channel metrics. You'll be the teammate who brought the crystal ball.