Who This Helps
This is for growth marketers tired of stale data. The Market Intelligence & Positioning course shows you how to build a living system, not a one-time report. You'll move from guesswork to evidence-based decisions for your channels.
Mini Case
Zaid, a growth lead, spent 3 hours every Monday manually updating a competitor tracking spreadsheet. After automating his Positioning Grid, he cut that time to 20 minutes. His team now spots claim shifts in 2 days, not 2 weeks, helping them adjust ad copy before the competition's narrative sticks.
Do This Now (5 Steps)
- List your top 5 direct competitors. Be specific.
- Pick 3 key comparison criteria from your market, like "ease of onboarding" or "reporting depth."
- Open your current tracking doc (Sheet, Notion, etc.).
- Set a weekly 15-minute check to review one competitor's public claims on their site and blog.
- Use a simple AI helper to summarize any new claims against your 3 criteria and drop the note into your doc. This keeps context fresh without the manual slog.
Avoid These Traps
- Don't track more than 5 competitors. It creates noise, not insight.
- Avoid vague criteria like "better." Use what your ICP actually talks about.
- Don't just file the data. Schedule a 30-minute weekly huddle to decide on one small channel test based on what you found.
- Skipping the win-loss interview evidence. If sales hears a prospect mention a rival's new feature, that's a signal to audit.
- Building a beautiful, static slide. Your grid is a living tool, not a museum piece.
Your Win by Friday
Your win is a single, updated Positioning Grid with clear trade-offs. You'll have moved one channel metric—like ad spend or content focus—based on a fresh competitor insight, not a hunch. You'll have freed up 2+ hours of manual update time. Now that's a good Friday feeling.