Who This Helps
This is for team leads who are tired of their team's positioning strategy becoming outdated the moment the deck is shared. It uses the Market Intelligence & Positioning course to turn a static artifact into a dynamic routine.
Mini Case
Zaid's team spent 3 days building a perfect positioning grid. By the next Monday, a key competitor had shifted their messaging, making 40% of the grid's claims irrelevant. They were back to square one, wasting another 3 days.
Do This Now (5 Steps)
- Export your current 'Positioning Grid' mission artifact from the course.
- List the 5-7 core criteria you use to compare yourself to competitors.
- Set a 15-minute weekly check-in for your team to review just these criteria.
- Use a simple AI tool to scan for news on your top 3 competitors and summarize changes against your criteria. This keeps context fresh without manual digging.
- Update one cell in your grid based on the latest evidence. Small, weekly beats a massive quarterly overhaul.
Avoid These Traps
- Don't try to track every competitor. Pick your 3 most relevant ones and stick to them.
- Avoid vague criteria like 'better.' Use specific, evidence-backed claims you can actually verify.
- Don't let perfect be the enemy of current. A 70% accurate grid that's alive is better than a 100% accurate one that's a museum piece.
- Skipping the weekly touchpoint is the fastest way for this to fall apart. Protect that 15 minutes like a precious meeting.
Your Win by Friday
You'll have a living, breathing positioning grid that your team actually trusts. No more 'which version is this?' in strategy meetings. You'll save roughly 8 hours of manual research and slide-tweaking per month, which you can reinvest in deeper analysis. Your strategy will feel less like homework and more like a superpower. Go be the team that always has the latest intel.