Who This Helps
Growth Marketers who are tired of guessing which channel moves matter. You want to show stakeholders a clear, evidence-based plan—and get a fast yes.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. Last quarter, she spent 12% of her budget on a channel that looked promising but delivered zero pipeline. Her VP asked for a competitive map to justify the next move. Aisha used the Strategy Basics: Competitive Map course to build a one-page artifact that showed exactly where they win and where they lose. She got approval in 3 days.
Do This Now (5 Steps)
- Pick one market shift that actually changes your strategy. Not every trend—just the one that matters.
- Choose the right competitor set. Don't list every logo. Focus on the 3-5 rivals that compete for the same customer.
- Select one customer segment wedge. Avoid diluted positioning by targeting one clear group.
- Build a clean comparison grid with evidence. Use metrics like retention rate, CAC, or feature parity.
- Define your moat signals. What do you have that competitors can't copy easily? Write it down.
Avoid These Traps
- Listing every competitor in the market. You'll drown in noise.
- Picking a segment that's too broad. You'll end up with a generic message.
- Ignoring evidence. Stakeholders want numbers, not opinions.
- Trying to win everywhere. A good competitive map shows tradeoffs.
Your Win by Friday
By Friday, you'll have a one-page competitive map that turns analysis into approved execution. No more guesswork. Just a clear move your team can rally behind. And hey—you might even enjoy the process.