Who This Helps
Growth Marketers who watch a key channel metric drop and need to find the real reason—fast. You don't have time for a full audit. You need a focused session that cuts through the noise.
Mini Case
Last quarter, a B2B SaaS team saw their trial-to-paid conversion drop from 22% to 14% in two weeks. Panic? A little. But instead of guessing, they ran a one-hour diagnostic session using the Market Intelligence & Positioning course. They mapped the drop to a competitor claim audit—turns out a rival had launched a free tier. The fix? Adjust their ICP wedge choice to focus on a different segment. Conversion climbed back to 19% in 10 days.
Do This Now (5 Steps)
- Grab your channel data for the last 30 days. Look for the exact day the metric dipped.
- List three possible causes—don't overthink, just write them down.
- Run a competitor claim audit from the Market Intelligence & Positioning course. Check if a rival changed their messaging or pricing.
- Pick one ICP wedge that fits the new reality. Use the course's ICP Wedge Choice mission to guide you.
- Set a 7-day experiment to test your fix. Measure daily.
Avoid These Traps
- Blame the channel first. It's rarely the channel. Look at positioning shifts.
- Chase every data point. Focus on the one metric that matters most.
- Ignore competitor moves. A small change by a rival can tank your numbers.
- Skip the evidence cut. Don't act on hunches. Use the Win-Loss Evidence Cut mission to separate signal from noise.
Your Win by Friday
By Friday, you'll have a clear root cause and a 7-day experiment plan. No more staring at dashboards. You'll know exactly what to do next—and why.