Who This Helps
This is for growth marketers tired of chasing random ideas when a key metric drops. The Strategy Basics: Competitive Map course gives you a clear, one-page artifact to see exactly where you're losing ground.
Mini Case
Aisha saw her conversion rate drop 15% last month. She was about to overhaul her entire ad campaign. Instead, she built a quick competitive map. In 90 minutes, she spotted a new competitor targeting her core segment with a specific price wedge. She adjusted her messaging in one channel. Conversions recovered in 7 days.
Do This Now (5 Steps)
- Block one hour on your calendar. No distractions.
- Grab the data from your last KPI drop. Note the date and the exact percentage.
- List your top 3 direct competitors. Not every logo, just the ones your customers actually compare you to.
- Pick one customer segment wedge you own. This avoids diluted positioning.
- Build a simple grid. For each competitor, write one thing they do better and one thing you do better. Use real evidence, like a screenshot or a pricing page.
Avoid These Traps
- Don't analyze every competitor in the universe. Three is the magic number.
- Don't try to fix your positioning for five different customer types at once. Pick one.
- Don't rely on gut feeling. Your grid needs real, recent evidence.
- Don't make it a 50-page report. The goal is one page you can act on.
- Don't skip defining your strategic tradeoff. What are you choosing not to do?
Your Win by Friday
By Friday, you'll have a single-page competitive map. You'll know if your KPI drop came from a new competitor, a shifted customer need, or a weak spot in your own message. You'll move from guesswork to a focused, evidence-based next move. You got this.