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Founder Operator · Marketing Mission Pack

Diagnose Your KPI Drop with a Marketing Mission

Stop guessing why numbers fell. Use a focused session from the Marketing Mission Pack to find the real cause and fix it fast.

Who This Helps

This is for founder operators who see a key metric drop and need to know why—yesterday. The Marketing Mission Pack gives you a clear process to stop the guessing game. You'll move from panic to a plan in one sitting.

Mini Case

Your weekly sign-ups dropped 22% last week. You checked your ads—spend was the same. Traffic looked okay. What happened? Using a mission from the pack, you trace it back to a landing page update that broke the form on mobile. You found the culprit in 45 minutes, not 45 days.

Do This Now (5 Steps)

  1. Pause the panic. Grab your coffee, block 60 minutes on your calendar, and open your analytics dashboard.
  2. Pick your one problem KPI. Is it sign-ups, revenue, or activation rate? Write it down with the exact drop (e.g., 'Sign-ups down 18% since Tuesday').
  3. Work backward in time. Look at the 3 days before the drop. Did anything change? A campaign ended? A page was updated? A competitor launched something? Jot down every single change.
  4. Check the obvious leaks. Look at traffic sources, device breakdown, and top landing pages for that KPI. Is the traffic quality the same? Did mobile conversions vanish?
  5. Make your one fix. Based on what you find, decide on one action. For example, 'Revert the landing page to last week's version' or 'Pause the underperforming ad set.'

Avoid These Traps

  • Chasing shiny data. Don't jump into ten different reports. Stick to the trail for your one KPI.
  • Blaming 'vibes' or 'the market.' Assume it's something you changed or broke first. This assumption finds fixes faster.
  • Calling a committee. Diagnose alone first. Bring in your team with your evidence to decide on the fix, not to brainstorm causes.
  • Letting perfect data stop you. Use the data you have now. An 80% confident answer today beats a 100% answer next week.

Your Win by Friday

By Friday, you'll have a diagnosed KPI drop and a single, clear action to take. You'll replace 'I think it might be...' with 'I know it's this, so we're doing that.' That's the power of a focused mission. Now go find that leak.