Who This Helps
You're a founder operator who needs faster decisions without drowning in spreadsheets. The Market Intelligence & Positioning course is built for you. It turns competitor noise into a clear strategy with bets and guardrails.
Mini Case
Zaid, a founder operator, was spending 6 hours every Monday updating competitor claims. After applying the Positioning Grid mission from the course, he cut that to 45 minutes. He used AI to auto-classify claims into evidence-backed vs narrative noise. Result: 12% faster decision-making on positioning shifts.
Do This Now (5 Steps)
- Set up a weekly signal scan. Use AI to pull competitor news and market shifts. Keep it to 3 sources max.
- Classify claims fast. Run each new claim through a simple filter: is it backed by data or just hype? AI can do this in seconds.
- Pick one ICP wedge. Choose the customer segment where you win best. Justify it with one concrete data point from your win-loss evidence.
- Build your positioning grid. List 3-5 competitors. Compare them on criteria like price, speed, and features. Update it every Friday.
- Write a one-page positioning statement. Use the Positioning Statement Card mission from the course. Keep it to 4 sentences max.
Avoid These Traps
- Don't track every competitor move. Focus on the 2 that matter most.
- Don't update your grid daily. Weekly is enough. Over-updating kills context.
- Don't ignore win-loss evidence. It's your best source for real positioning insight.
- Don't write a novel for your positioning statement. Short and sharp wins.
Your Win by Friday
By Friday, you'll have a positioning grid that's fresh and decision-ready. You'll know exactly which market shift to act on and which competitor claim is just noise. And you'll have saved 5 hours of manual updates. That's a win you can feel on Monday morning.