Who This Helps
You are a founder operator juggling competitor noise, customer feedback, and shifting markets. You need fast, evidence-backed decisions without drowning in spreadsheets. The Market Intelligence & Positioning course is built for you.
Mini Case
Meet Zaid. He runs a B2B SaaS startup. Every week, he spent 4 hours manually scanning competitor claims and updating his positioning doc. After applying the Positioning Grid mission from the course, he cut that time to 45 minutes. He also spotted a key market shift that let him reposition his ICP wedge, winning 12% more qualified leads in 7 days.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Use AI to pull the top 3 market shifts from your last 30 customer calls. Focus on changes that materially affect your positioning.
- Classify competitor claims – Sort each claim into two buckets: evidence-backed or narrative noise. Keep only the evidence that matters for your next move.
- Pick one ICP wedge – Choose the customer segment where you can win fastest. Justify it with real data, not gut feel.
- Build your Positioning Grid – List 3-5 criteria (e.g., time to value, integration ease). Score yourself and top competitors. This grid becomes your decision compass.
- Automate the update – Set a weekly AI check-in that refreshes your grid with new competitor moves. No more manual copy-paste.
Avoid These Traps
- Chasing every competitor move – Not every claim needs a response. Focus on the 2 shifts that change your positioning.
- Using vague criteria – "Better product" is not a grid row. Use specific, comparable metrics like "setup time under 10 minutes."
- Skipping the evidence cut – A Win-Loss Evidence Cut mission saves you from acting on rumors. Do it before any pivot.
- Forgetting to update – A stale grid is worse than no grid. Automate the refresh so you always have fresh context.
Your Win by Friday
By Friday, you will have a one-page Positioning Artifact that includes your ICP wedge choice, a competitor grid with 3 criteria, and a clear guardrail for what not to chase. You will make your next strategy call in 15 minutes instead of 3 hours. And you might even have time for a real lunch break.