Who This Helps
You're a founder operator who needs to make faster decisions with compact evidence. The Market Intelligence & Positioning course is built for you. It turns competitor noise into a clear positioning strategy with concrete bets and guardrails.
Mini Case
Zaid, a founder in B2B SaaS, was drowning in competitor updates. He spent 12 hours a week manually tracking claims and market shifts. After applying the Positioning Grid from the course, he cut that to 3 hours. He isolated one market shift that materially changed his positioning and classified competitor claims into evidence-backed vs narrative noise. His team now makes decisions in 2 days instead of 7.
Do This Now (5 Steps)
- Run a Signal Landscape Scan. Use AI to scan your top 3 competitors' recent content and news. Ask it to flag one shift that could change your positioning.
- Do a Competitor Claim Audit. Feed AI the last 10 competitor posts or press releases. Have it classify each claim as evidence-backed or narrative noise.
- Pick your ICP wedge. Use the course's ICP Wedge Choice mission. Justify your pick with at least 3 pieces of evidence from your own customer data.
- Build your Positioning Grid. List 3-5 competitors and compare them on criteria like price, features, and target audience. Identify your unique tradeoffs.
- Create a Win-Loss Evidence Cut. Gather your last 5 wins and 5 losses. Ask AI to find patterns in why customers chose you or left. Use that to sharpen your positioning statement.
Avoid These Traps
- Don't try to track every competitor. Focus on the top 3 that matter most.
- Don't rely on gut feelings. Use evidence from your win-loss data.
- Don't update your positioning every week. Set a monthly review rhythm.
- Don't ignore narrative noise. It can distract you from real market shifts.
- Don't skip the Positioning Grid. It makes tradeoffs visible and decisions faster.
- Don't forget to justify your ICP wedge. A choice without evidence is a guess.
- Don't overcomplicate your positioning statement. Keep it to one clear sentence.
- Don't do this alone. Share your grid with your team for alignment.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that includes your ICP wedge, a positioning grid with comparable criteria, and a clear statement of your unique tradeoffs. Your team will make faster decisions because the evidence is compact and visible. And you'll save 9 hours a week that used to go into manual updates. That's a win you can feel.