Who This Helps
You're a founder operator juggling strategy, sales, and product. You need to make faster decisions with compact evidence. The Market Intelligence & Positioning course is built for you. It turns competitor noise into a clear positioning strategy with bets and guardrails.
Mini Case
Meet Zaid. He runs a B2B SaaS startup. Every week, he spent 4 hours manually tracking competitor claims and market shifts. After applying the Positioning Grid mission from the course, he automated the signal scan with AI. Now he gets a weekly update in 15 minutes. His team aligned on one ICP wedge, and deal velocity improved by 12% in 7 days.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Use AI to pull recent competitor moves and market shifts. Focus on one change that could affect your positioning.
- Classify competitor claims – Sort them into evidence-backed facts vs narrative noise. This saves you from chasing hype.
- Pick one ICP wedge – Justify it with real data. Don't guess. Use the win-loss evidence from your last 3 deals.
- Build your Positioning Grid – Compare your offer against competitors on 3 criteria that matter to your ICP. Keep it to one page.
- Automate the update – Set a weekly AI check-in to refresh the grid. No more manual copy-paste.
Avoid These Traps
- Don't try to track every competitor. Pick the top 2 that threaten your wedge.
- Don't confuse narrative noise with real evidence. A press release is not a product shift.
- Don't skip the win-loss audit. Without it, your positioning is a guess.
- Don't overcomplicate the grid. Three criteria are enough. More than five and you'll never update it.
- Don't forget to share the grid with your team. A silent strategy is a dead strategy.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that your whole team can use. You'll cut manual update time from 4 hours to 15 minutes. And you'll make your next strategic bet with confidence, not coffee-fueled intuition. That's a win worth automating.