Who This Helps
You're a founder operator juggling strategy, competitors, and daily fires. You need to make faster decisions without drowning in spreadsheets. The Market Intelligence & Positioning course is built for you—practitioner level, no fluff.
Mini Case
Zaid, a founder in B2B SaaS, used to spend 6 hours every Monday updating competitor reports. After automating reporting with AI, he cut that to 45 minutes. He isolated one market shift that changed his positioning and saved 12% in lost deal risk. That's a real win.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Use AI to scan news and earnings calls for one shift that matters to your ICP. Keep it weekly, not daily.
- Classify competitor claims – Sort what rivals say into evidence-backed facts vs narrative noise. This is the Competitor Claim Audit mission.
- Pick one ICP wedge – Choose the customer segment where you win best. Justify it with data from your own deals.
- Build a Positioning Grid – Compare your offer against 3 alternatives on criteria like speed, cost, and trust. Tradeoffs become obvious.
- Automate the update – Set AI to pull fresh signals and flag changes. You review once, then act.
Avoid These Traps
- Chasing every signal – Not every competitor move matters. Filter for shifts that affect your wedge.
- Ignoring narrative noise – Some claims are just hype. Don't pivot based on a press release.
- Overcomplicating the grid – Stick to 3-5 criteria max. More than that and you'll freeze.
- Skipping the Win-Loss Evidence Cut – Without real deal data, your positioning is guesswork.
Your Win by Friday
By end of week, you'll have a one-page Positioning Statement Card. It's your north star for every product decision. You'll know exactly where to bet and where to guard. And you'll spend 80% less time on manual reporting. That's a Friday worth celebrating.