Who This Helps
You're a founder operator juggling strategy, competitors, and daily fires. You need fast, compact evidence to make decisions without drowning in spreadsheets. The Market Intelligence & Positioning course is built for you—practitioner level, no fluff.
Mini Case
Meet Zaid. He runs a B2B SaaS startup. Every Monday, his team spent 6 hours manually updating competitor claim reports. After automating reporting with AI, Zaid cut that to 45 minutes. He used the Signal Landscape Scan mission to isolate one market shift that changed his positioning. Result: 12% faster decision-making and a cleaner strategy.
Do This Now (5 Steps)
- Pick one competitor claim from your last win-loss review. Classify it as evidence-backed or narrative noise using the Competitor Claim Audit mission.
- Set up a weekly AI scan for that competitor's public updates. Let it flag changes in their messaging or pricing.
- Run the ICP Wedge Choice mission with your team. Pick one wedge and justify it with three pieces of evidence from your scan.
- Build a positioning grid using the Positioning Grid mission. Compare your wedge against two alternatives on criteria like market size and defensibility.
- Schedule 30 minutes every Friday to review the AI-generated report. Update your positioning statement card if needed.
Avoid These Traps
- Don't automate everything at once. Start with one competitor or one signal type. Over-automation creates noise.
- Don't skip the evidence check. AI can surface data, but you must classify it. Narrative noise looks real until you dig.
- Don't change positioning weekly. Use the grid to make a bet and stick with it for at least one quarter.
- Don't ignore win-loss data. That's your richest evidence source. Feed it into your AI scan.
- Don't forget the fun part. You get to outsource the boring stuff and focus on the creative strategy work.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that's backed by evidence, not gut feel. You'll know exactly which market shift matters and which competitor claims are noise. Your team will spend 80% less time on manual updates. And you'll make faster decisions with a clear, compact view of your market.