Who This Helps
You're a founder operator who needs to communicate insights to stakeholders fast. You don't have time for long reports. You need compact evidence that turns analysis into approved execution. The Market Intelligence & Positioning course is built for exactly this.
Mini Case
Meet Zaid. He runs a B2B SaaS startup. Last quarter, his team spent 40 hours debating competitor claims. They couldn't agree on one market shift to bet on. Zaid used the Positioning Grid mission from the Market Intelligence & Positioning course. In 3 steps, he built a one-page grid comparing 5 competitors on 3 criteria. He presented it to his board. They approved his new positioning in 7 minutes. No more noise.
Do This Now (5 Steps)
- List your top 3 competitors. Write down their main claims about your market.
- Pick 3 criteria that matter to your ICP. For example: price, speed, or feature depth.
- Score each competitor on a scale of 1 to 5. Be honest. Use evidence from customer calls.
- Find your wedge. Look for the gap where you can win. That's your positioning bet.
- Write one sentence that states your unique position. Share it with one stakeholder today.
Avoid These Traps
- Don't include every competitor. Focus on the top 3 that actually threaten your growth.
- Don't use vague criteria. Stick to things you can measure or prove.
- Don't skip the evidence step. If a claim sounds like narrative noise, check it against real data.
- Don't overcomplicate the grid. One page is enough. More pages slow down decisions.
- Don't present without a clear bet. Stakeholders want a recommendation, not a menu.
- Don't forget to update the grid quarterly. Markets shift. Your grid should too.
- Don't ignore win-loss data. It's your best source of truth.
- Don't try to please everyone. A strong position means saying no to some customers.
Your Win by Friday
By Friday, you'll have a one-page positioning grid that shows stakeholders exactly where you're placing your bet. You'll cut 12% of time wasted on competitor debates. Your team will move from analysis paralysis to approved execution. And you'll look like the person who finally made sense of the noise. That's a good Friday.