Who This Helps
You're a founder operator who gets buried in competitor noise and stakeholder questions. You need one page that shows your team where to focus and why. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Zaid runs a B2B SaaS startup. He had 12 competitor claims, 3 shifting market trends, and a board meeting in 7 days. He used the Positioning Grid mission from the course. In one afternoon, he mapped each competitor's claim against his ICP wedge. The grid showed him that one competitor's "AI-first" narrative was mostly noise. Zaid saved 3 weeks of chasing a false signal and got his positioning approved in the meeting.
Do This Now (5 Steps)
- List your top 3 competitor claims. Write down the exact phrases they use in their pitch.
- Pick one ICP wedge. Choose the customer segment where you win most often.
- Build a simple grid. Rows are competitors. Columns are criteria like price, feature depth, and customer support.
- Score each claim. Give a 1-5 rating for how well each claim matches your wedge.
- Highlight the gap. Find the criteria where you score highest and competitors score lowest. That's your positioning bet.
Avoid These Traps
- Don't treat every claim as equal. Some competitors have real evidence. Others just have good marketing.
- Don't pick too many wedges. One clear segment beats three fuzzy ones.
- Don't skip the evidence check. If a competitor's claim has no proof, mark it as noise.
- Don't build the grid alone. Get one teammate to review your scores.
- Don't overcomplicate the criteria. Stick to 3-5 columns that matter most to your ICP.
- Don't forget to update. Markets shift every quarter. Refresh your grid regularly.
- Don't hide the tradeoffs. If your wedge means losing another segment, write it down.
- Don't present raw data. Turn your grid into a one-page summary for stakeholders.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that shows your team exactly where to place your bet. You'll stop second-guessing and start executing. The board will see a clear strategy, not a pile of data. And you'll feel like you finally cut through the noise.
Fun fact: Zaid's grid took 45 minutes to build and saved him 3 weeks of meetings. That's a pretty good return on a single afternoon.