Who This Helps
You are a founder operator. You have 20 metrics, 3 dashboards, and a team asking "what do we do next?" You need a way to cut through the noise and pick the one experiment that moves the needle. The Metrics & Dashboards Basics course is built for exactly this moment.
Mini Case
Maya runs a 12-person SaaS team. Every Monday, she stares at a dashboard with 20 numbers. Last month, she spent 3 hours debating whether to improve onboarding or fix churn. She had no clear signal. After applying the Weekly Scoreboard mission from the course, she picked one primary metric (activation rate) and three supporting metrics. Within 7 days, she ran a simple experiment that lifted activation by 12%. No more guesswork.
Do This Now (5 Steps)
- Pick your North Star Metric. Choose one number that captures the core value you deliver. Keep it simple.
- Define 3 supporting metrics. These are the levers that move your North Star. For example, sign-ups, trial starts, or feature adoption.
- Set realistic targets. Use past data or a 10% improvement goal. Write them down.
- Build a weekly scoreboard. List your primary metric, supporting metrics, and targets. Update it every Monday.
- Run one experiment. Pick the metric farthest from its target. Design a small test. Measure results in 7 days.
Avoid These Traps
- Tracking too many numbers. More than 5 metrics on your scoreboard? Cut them. Focus is faster.
- Changing your North Star every week. Stick with it for at least 30 days. Consistency builds trust.
- Ignoring guardrails. Set a minimum threshold for each metric. If it drops below, pause and investigate.
- Making decisions without data. If you can't explain why you chose an experiment, you're guessing.
- Overcomplicating the dashboard. A cluttered board hides the signal. Use clear sections.
- Forgetting to update targets. As you improve, raise the bar. Stale targets lead to complacency.
- Running too many experiments at once. One test per week. Learn fast, then iterate.
- Not celebrating small wins. A 5% lift is progress. Acknowledge it and move to the next.
Your Win by Friday
By Friday, you will have a one-page scoreboard with your North Star metric, 3 supporting metrics, and targets. You will run one experiment based on the metric farthest from its target. You will know exactly where to focus your energy next week. That is the calm, confident decision-making you deserve.