Who This Helps
You are a founder operator. You have a dozen ideas, limited time, and a team that needs direction. You want to make faster decisions with compact evidence. The Market Intelligence & Positioning course is built for you.
Mini Case
Meet Zaid. He runs a B2B SaaS startup. He had 5 possible experiments for next quarter. Instead of guessing, he ran a Signal Landscape Scan from the course. He found one market shift that made his current positioning weak. He cut 3 low-impact experiments and focused on one. Result? His team shipped a new positioning statement in 7 days, and trial sign-ups jumped 12% in two weeks.
Do This Now (5 Steps)
- List your next 3 experiments. Write them down. No filter.
- Run a quick Competitor Claim Audit. Pick 2 competitors. Note what they claim. Separate evidence from noise.
- Pick one ICP wedge. Use the ICP Wedge Choice mission. Ask: which customer segment has the biggest pain right now?
- Build a Positioning Grid. Use the course template. Compare your top 2 options on 3 criteria: market size, urgency, and your unfair advantage.
- Choose one experiment. The one that scores highest on all three. That is your next move.
Avoid These Traps
- Chasing every shiny signal. Not every competitor move matters. Focus on shifts that change your positioning.
- Overthinking the choice. You don't need perfect data. Use 80% evidence and decide.
- Skipping the wedge. Without a clear ICP wedge, your experiment spreads too thin.
- Ignoring win-loss evidence. Past wins and losses tell you what works. Use the Win-Loss Evidence Cut mission.
Your Win by Friday
By end of week, you will have one experiment chosen, backed by compact evidence. No more second-guessing. Your team will know exactly what to build next. And you will have a Positioning Statement Card ready to test with customers. That is a win.
Fun part: you get to say "no" to three ideas this week. Feels good, right?