Who This Helps
You're a founder operator drowning in competitor noise. You need to communicate insights to stakeholders and turn analysis into approved execution. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Zaid runs a B2B SaaS startup. He spent 3 weeks tracking 4 competitors, but his board kept asking for a clear bet. He built a positioning grid with 5 criteria and 3 tradeoffs. In 2 days, he cut 12% of his market assumptions and got a green light on his new wedge. His stakeholders finally saw the evidence.
Do This Now (5 Steps)
- List your top 3 competitors. Write down their main claims.
- Pick 5 criteria that matter to your ICP (price, speed, support, etc.).
- Score each competitor on a 1-5 scale for every criterion.
- Spot your wedge. Find one criterion where you can win by a clear margin.
- Write a one-page positioning artifact using the Positioning Statement Card from the course.
Avoid These Traps
- Don't use vague terms like "best-in-class." Use numbers.
- Don't chase every competitor claim. Classify them as evidence-backed or narrative noise.
- Don't skip the win-loss evidence cut. Real data beats gut feelings.
- Don't try to please everyone. Pick one ICP wedge and own it.
- Don't present raw data. Turn it into a grid your team can read in 30 seconds.
Your Win by Friday
By Friday, you'll have a positioning grid with comparable criteria and tradeoffs. Your stakeholders will see a clear bet, not a messy list. You'll move from "let's discuss" to "approved." And you'll feel like you just cleaned your desk after a messy quarter.