Who This Helps
You're a growth marketer who needs to move channel metrics without guesswork. You have data, but stakeholders want a clear story. The Strategy Basics: Competitive Map course is built for exactly this moment. It helps you turn analysis into approved execution.
Mini Case
Meet Aisha. She runs growth at a SaaS company. She had 12% channel overlap with a competitor and needed to pick one market shift that would actually change strategy. Using the Competitive Map course, she built a one-page strategy artifact in 3 days. Her team approved her next move in one meeting.
Do This Now (5 Steps)
- Gather your market signals. Look for one shift that changes your strategy. Aisha found a 7% drop in competitor ad spend on a key channel.
- Choose your competitor set. Don't list every logo. Pick the 3-5 that matter most for your segment.
- Pick one customer segment wedge. Avoid diluted positioning. Focus on one group where you win.
- Build a clean comparison grid. Use evidence, not opinions. List features, pricing, and channel strengths.
- Identify your moat signals. What do you have that competitors can't copy? Write it down.
Avoid These Traps
- Listing every competitor. You'll drown in noise. Stick to 3-5.
- Skipping the tradeoff. You can't win everywhere. Pick one strategic tradeoff.
- Forgetting the one-pager. Stakeholders need a single page to say yes.
Your Win by Friday
By Friday, you'll have a one-page competitive map. Your stakeholders will see where you win, where you lose, and what move to make next. No guesswork. Just a clear path to approved execution. And maybe a little extra time to grab coffee.