Who This Helps
You're a growth marketer who spends hours pulling channel data, only to watch your recommendations sit in a slide deck. Your boss wants a clear "why" and a clear "what now." You need a one-page artifact that turns analysis into approved execution.
Mini Case
Aisha, a growth marketer at a B2B SaaS company, had 12% of her budget stuck in a low-performing channel. She built a competitive map using the Strategy Basics: Competitive Map course. She identified one market shift—a competitor's pricing change—that let her reallocate that 12% to a higher-ROI channel. Her VP approved the move in 3 days.
Do This Now (5 Steps)
- Pick one market signal. Don't chase every trend. Choose one shift that actually changes your strategy. Aisha chose a competitor's pricing drop.
- Narrow your competitor set. List only the 3-5 competitors that matter for your chosen signal. Ignore the rest.
- Choose one customer segment wedge. Focus on one segment where you win. This avoids diluted positioning. Aisha picked "mid-market teams with compliance needs."
- Build a differentiation grid. Compare your offering to competitors on 3-5 key features. Use real evidence, not guesses.
- Define your moat. What makes your position defensible? Write one sentence. Aisha's moat: "Our compliance automation saves 8 hours per audit."
Avoid These Traps
- Listing every competitor. You'll drown in noise. Stick to 3-5.
- Forgetting the "so what." Data without a recommendation gets ignored. Always end with a clear move.
- Skipping the tradeoff. You can't win everywhere. Aisha dropped a low-margin segment to focus on her wedge.
Your Win by Friday
By Friday, you'll have a one-page competitive map that your boss can scan in 2 minutes. It will show where you win, where you lose, and the one move to make next. That's the artifact that turns analysis into approved execution.
And hey—if a one-pager can save 12% of your budget, it's worth the hour it takes to build.