Who This Helps
This is for growth marketers juggling a dozen ideas and feeling stuck. The Product Portfolio Strategy course gives you a clear system to size bets and sequence work, so you know exactly where to point your team next.
Mini Case
Sam’s team had 15 potential channel tests. They spent 3 weeks debating which one to run first. After building a simple portfolio map, they identified one high-confidence bet that could move their activation metric by 8% in 30 days. They killed 7 low-impact ideas on the spot.
Do This Now (5 Steps)
- List your bets. Grab all your potential channel experiments. Write each one on a sticky note or in a doc.
- Focus on what exists and what it costs. For each bet, note the current baseline metric and the estimated effort (like 2 weeks for a team of 3).
- Size them roughly. Label each as a small, medium, or large bet based on potential impact and your confidence. Be honest.
- Sequence the work. Put the list in order. Which high-confidence, medium-impact bet can you run this week? Do that one first.
- Define one guardrail. What’s the one metric that must not get worse during these tests? Write it down and share it with your team.
Avoid These Traps
- Don’t let the perfect bet be the enemy of the good test. A small, fast win builds momentum.
- Avoid analysis paralysis. You’re not building a financial model, you’re making a one-page artifact.
- Don’t skip the ‘kill’ step. If a bet looks weak now, park it. Your future self will thank you.
- Resist the urge to chase shiny new channels before finishing your current sequence. Stay the course.
Your Win by Friday
By Friday, you’ll have a one-page portfolio artifact. You’ll know your top 3 experiments in order, and you’ll have started the first one. No more guesswork, just focused effort. You’ve got this—go make your metrics move.