Who This Helps
This is for growth marketers who are tired of spreading effort thin across channels. The Market Intelligence & Positioning course gives you a clear system to stop the guesswork. You'll learn to isolate the one market shift that changes everything for your strategy.
Mini Case
Zaid, a growth lead, was stuck. His team was running 8 different channel experiments, but results were flat. He built a Positioning Grid to compare his options against 3 key competitors. In 2 weeks, he identified one competitor's weakness in mid-market content. He doubled down there. Result? A 40% lift in qualified leads from that channel in the next quarter.
Do This Now (5 Steps)
- List your top 3 active experiments. Write down what you're testing right now.
- Pick 2-3 main competitors. Focus on the ones your ICP actually considers.
- Audit their claims. For each competitor, note their biggest public promise. Is it backed by evidence or just noise?
- Draw your grid. Make a simple table. List your experiments down the side. List comparable criteria (like 'ease of implementation' or 'ICP resonance') across the top.
- Score and pick. Rate each experiment on a scale of 1-5 for each criteria. The highest total score is your next bet. It's like a pros and cons list, but for grown-ups.
Avoid These Traps
- Don't compare yourself to everyone. You only need to beat the alternatives your customer sees.
- Don't use vague criteria like 'innovative.' Use concrete ones like 'cost per lead under $50' or 'builds in 2 weeks.'
- Don't get stuck in analysis. This should take 90 minutes, not 90 days. The goal is a clear direction, not a perfect thesis.
- Ignoring your own win-loss data. What are prospects actually saying when they choose you or a competitor?
- Trying to win on all fronts. The grid forces you to see trade-offs. You can't be the cheapest, fastest, and most powerful all at once.
Your Win by Friday
By this Friday, you will have one prioritized experiment. You'll have a single-page Positioning Grid that shows why it's the best bet over the other 2-3 options. You'll move from guessing to knowing exactly where to focus your team's energy next week.