Who This Helps
This is for growth marketers who are tired of random experiments. The Market Intelligence & Positioning course gives you a clear system to turn competitor noise into a focused strategy. You'll stop chasing shiny objects and start making bets that move the needle.
Mini Case
Zaid, a growth lead, was stuck. His team was running 5+ experiments a month, but channel metrics were flat. He used the course's Positioning Grid mission to map his competitors. In 3 days, he spotted one clear wedge: a specific customer segment that competitors were ignoring. He pivoted his next campaign there. Result? A 22% lift in qualified leads from that channel in the first month. Not bad for a week's work.
Do This Now (5 Steps)
- Block 45 minutes. Seriously, put it on your calendar. This is your most important work today.
- List your top 3 direct competitors. The ones you fight for deals against.
- Pick 4 comparison criteria. Think price, core feature, ease of use, and support quality.
- Build your simple grid. Competitors down the side, criteria across the top. Rate them (High/Medium/Low).
- Find your wedge. Look for the one box where everyone is weak. That's your highest-impact move.
Avoid These Traps
- Don't get lost in endless research. Limit your competitor list to three.
- Don't use fluffy criteria like 'brand vibe.' Stick to what your ICP actually cares about.
- Don't try to be better at everything. Find the one thing you can own.
- Don't skip the evidence. If you claim a wedge, you need a win-loss interview or data point to back it.
- Don't build the grid and then ignore it. Your next experiment brief should live in that wedge.
Your Win by Friday
By this Friday, you will have one clear hypothesis for your next growth experiment. You'll know which channel to tweak, which message to test, and exactly who it's for. You'll present it to your team with confidence, not guesswork. Go find that wedge—your metrics are waiting.