Who This Helps
This is for growth marketers who are tired of random experiments. The Market Intelligence & Positioning course gives you a clear system. You’ll stop reacting to competitor noise and start making bets you can measure.
Mini Case
Zaid’s team was stuck. They were running 5-7 small tests a month, but channel metrics barely budged. After building a positioning grid, they saw a clear wedge with mid-market SaaS buyers. They focused 80% of their next quarter’s effort there. The result? A 22% lift in qualified leads from that channel in 6 weeks. The other tests? Put on hold.
Do This Now (5 Steps)
- Grab your notes from the last three competitor reviews.
- List every claim you’ve seen from them about features or benefits.
- Sort those claims into two columns: ‘Evidence-Backed’ and ‘Narrative Noise’.
- Pick the one customer segment (ICP wedge) where the ‘noise’ is loudest but the evidence is weakest.
- Build a simple 2x2 grid. Label one axis ‘Value to Our ICP.’ Label the other ‘Gap in Competitor Evidence.’ Plot your potential moves.
Avoid These Traps
- Don’t try to build the perfect grid in one sitting. A rough draft in 45 minutes is better than no draft.
- Avoid getting sucked into analyzing every competitor. Pick your two most relevant ones and ignore the rest for now.
- Don’t confuse a loud marketing narrative with a real market shift. Demand evidence.
- Resist the urge to prioritize a move just because it’s easy to set up. Impact over speed.
- Stop letting the latest blog post from a rival change your quarterly plan. Stay the course.
- Don’t skip the ‘Win-Loss Evidence Cut’ mission. Talking to 5 lost deals is gold.
- Avoid building a grid with 10 criteria. Two clear, comparable ones are powerful enough.
- Never present a grid without a clear recommendation. The goal is a decision, not just a pretty picture.
Your Win by Friday
Your win isn’t a finished strategy doc. It’s a single, clear hypothesis. By Friday, you will have one prioritized experiment focused on a specific ICP wedge, justified by your grid. You’ll know exactly which channel metric you’re aiming to move and by how much. That’s how you turn market noise into a growth signal. Now go make a decision that actually matters.