Who This Helps
This is for growth marketers who feel stuck analyzing competitor noise. The Market Intelligence & Positioning course gives you a clear system to turn that noise into a focused strategy. You'll stop chasing shiny objects and start making bets you can measure.
Mini Case
Zaid, a growth lead, was overwhelmed by 15 different competitor campaigns. He spent 3 weeks trying to copy bits of each, and his team's conversion rate stayed flat. He built a simple positioning grid to compare them on just 3 criteria his ICP cared about. In 2 days, he isolated one competitor's weak spot—their slow onboarding—and designed a test to beat it. His next experiment, targeting that wedge, increased sign-ups by 18%.
Do This Now (5 Steps)
- List your top 3 competitors. Not 10. Just the ones your ideal customer actually compares you to.
- Pick 2-3 comparison criteria. Use what matters to your customer, like implementation speed or core feature depth.
- Plot everyone on a simple grid. Use a spreadsheet. Be brutally honest about where you land.
- Find your wedge. Look for the box where you can win and a competitor is vulnerable.
- Design one experiment to attack that wedge. Make it a simple A/B test you can run in a week.
Avoid These Traps
- Don't compare on 10 different metrics. It creates confusion, not clarity.
- Don't assume you know the criteria. Check your last 5 sales calls for the real reasons people buy.
- Never build a grid based on your opinion alone. Use customer evidence.
- Avoid copying a competitor's entire positioning. Your goal is to find their gap.
- Don't let this become a 3-week research project. The first draft should take 90 minutes.
Your Win by Friday
By this Friday, you'll have a one-page positioning grid that shows your clearest competitive wedge. You'll walk into your planning meeting with one high-impact experiment to propose, backed by real market evidence. You'll trade guesswork for a focused bet. That's a good feeling for a Thursday.