Growth Marketer: Prioritize Your Next Move with a Positioning Grid

Who This Helps

This is for growth marketers who are tired of random channel experiments. The Market Intelligence & Positioning course gives you a clear system to isolate the one market shift that changes everything. You'll move from noise to a focused bet.

Mini Case

Zaid, a growth lead, was stuck. His team was running 5 experiments across 3 channels, but results were flat. He built a positioning grid to compare competitors on 4 key criteria his ICP cared about. In 2 weeks, he spotted a clear wedge: a 40% gap in onboarding support. He pivoted his next experiment to fill it, leading to a 22% lift in activation.

Do This Now (5 Steps)

1. Grab a whiteboard or a blank doc. You need space to think.
2. List your top 3 direct competitors. Be honest about who they are.
3. Pick 4 comparison criteria that matter to your ideal customer. Think price, features, support, ease of use.
4. Plot everyone on a simple grid. Where are you? Where are they?
5. Find the biggest empty space on that grid. That's your wedge. That's your next experiment. No more guessing.

Avoid These Traps

• Don't compare on 10+ criteria. You'll get paralyzed. Stick to 4.
• Don't use your internal jargon. Use the words your customers use.
• Don't ignore a gap just because it looks hard to fill. That's often the opportunity.
• Don't build the grid and then file it away. It's a living document for your next 3 experiments.
• Don't try to be better at everything. Pick one wedge and own it.
• Don't skip talking to a recent customer to validate your criteria.
• Don't let perfect data stop you. Use your best available intel and move.
• Don't forget to share this with your team. Alignment is half the battle.

Your Win by Friday

By Friday, you will have a single-page positioning grid that shows your unique wedge. You'll walk into your next planning meeting with one clear, evidence-backed experiment to run, not a list of maybes. You'll have guardrails for your next 3 moves. Your team will know exactly what you're betting on and why. Time to turn down the noise and turn up the impact.