Growth Marketers: Nail Your Positioning Grid in 3 Steps

Who This Helps

You're a growth marketer who needs to move channel metrics without guesswork. You've got data, but stakeholders want a story. The Market Intelligence & Positioning course is built for exactly this moment.

Mini Case

Meet Priya. She runs paid social for a SaaS company. Her team spent 12% of budget on a competitor claim that turned out to be narrative noise. After building a positioning grid from the course, she cut wasted spend by 30% in 7 days. Stakeholders approved her new strategy in one meeting.

Do This Now (5 Steps)

1. Grab your competitor claim audit. List every claim your top three competitors make. Mark which have evidence and which are just noise.

1. Pick one ICP wedge. From the course's "ICP Wedge Choice" mission, choose the segment where you can win. Justify it with one data point.

1. Build your positioning grid. Use the "Positioning Grid" mission. Compare your offer against competitors on three criteria: price, speed, and support.

1. Add your win-loss evidence. From the "Win-Loss Evidence Cut" mission, pull one real win and one loss. Show why you won or lost.

1. Write your positioning statement card. One sentence. Clear bet. Guardrails included. This is your stakeholder one-pager.

Avoid These Traps

• Using every competitor claim. Filter. Only evidence-backed claims matter.
• Picking too many ICP wedges. One wedge. One bet. Less is more.
• Skipping the positioning grid. Without it, you're guessing. With it, you have a map.
• Forgetting guardrails. Your positioning statement needs boundaries. What you won't do is as important as what you will.
• Presenting raw data. Stakeholders want insight, not spreadsheets. Use your one-pager.
• Ignoring win-loss data. Real evidence beats assumptions every time.
• Overcomplicating the grid. Three criteria max. Keep it simple.
• Not testing your statement. Run it by one customer before the meeting.

Your Win by Friday

By Friday, you'll have a one-page positioning artifact. Your stakeholders will see a clear bet with evidence. No guesswork. No wasted budget. Just a strategy they can approve in one meeting. And honestly? That feels pretty good.