Growth Marketers: Prioritize Your Next Move with a Positioning Grid

Who This Helps

This is for growth marketers who are tired of random channel tests. The Market Intelligence & Positioning course gives you a clear system to turn competitor noise into a focused strategy. You'll stop chasing shiny objects and start making bets you can defend.

Mini Case

Zaid, a growth lead, was stuck. His team was testing 5 different channels, but results were flat. He used the Positioning Grid mission from the course. In 3 days, he mapped 8 competitors against 4 key criteria his ICP cared about. He spotted one major gap—a messaging angle no one owned. He pivoted his next experiment to test it. Two weeks later, that single test drove a 22% lift in qualified leads. His team finally had a clear north star.

Do This Now (5 Steps)

1. List your top 5 competitors. Write down the names. No deep dive yet.
2. Pick 3-4 comparison criteria. Think about what your ideal customer actually uses to decide. Is it price, integration ease, support speed?
3. Build your simple grid. Competitors down the side, criteria across the top.
4. Score them honestly. Use public info and your gut. Where is everyone clustered? Where is there white space?
5. Isolate one gap. That's your hypothesis for your next growth experiment. Your job is now to test if owning that space works.

Avoid These Traps

• Don't get lost in endless research. Give yourself 90 minutes for the first draft.
• Don't use your internal jargon for criteria. Use the words your customers use.
• Don't try to be different on every single point. One clear, defendable difference is enough.
• Don't ignore the clusters. If everyone is saying the same thing, that's a red ocean. Steer clear.
• Don't build the grid and then file it away. It's a living document for your next three experiments.

Your Win by Friday

By this Friday, you will have a one-page positioning grid. You'll see exactly where the crowded space is and where your opportunity lies. You'll walk into your next planning meeting with a single, evidence-backed experiment to propose. No more guesswork, just a clear path forward. You've got this.