Who This Helps
This is for growth marketers who are tired of random experiments. The Market Intelligence & Positioning course gives you a clear system to turn competitor noise into a focused strategy. You'll stop chasing shiny objects and start making bets that move the needle.
Mini Case
Zaid, a growth lead, was stuck. His team was running 5+ experiments a month, but channel metrics were flat. He used the course's Positioning Grid mission to map his offers against 3 key competitors. In 2 weeks, he spotted a clear gap in mid-market onboarding support. He pivoted one campaign to test it. Result? A 22% lift in qualified leads from that channel, while cutting wasted ad spend by 15%. The grid made the right move obvious.
Do This Now (5 Steps)
- List your top 3 competitors. Be honest about who you're really fighting for attention.
- Pick 4 comparable criteria. Think price point, core feature, support level, and ideal customer type.
- Build your simple grid. Use a spreadsheet. Label one axis with competitors, the other with your criteria.
- Mark each box. Use a check, X, or dash to show who offers what. The visual gap is your clue.
- Isolate one clear wedge. Find the single empty box where you can uniquely win. That's your next experiment hypothesis. No more guesswork.
Avoid These Traps
- Don't get lost in feature lists. Focus on the 4 claims that actually matter to your customer's decision.
- Don't try to beat everyone on everything. You'll spread your team too thin. Pick one fight.
- Don't ignore your own win-loss data. What are real customers saying? That's your best evidence.
- Don't build the grid in a vacuum. Show it to a sales rep for a brutal reality check. It's a fun way to find blind spots.
- Don't let the grid become a dusty artifact. Update it quarterly as the market shifts.
Your Win by Friday
Your win is a one-page positioning artifact—a single, clear hypothesis for your next growth experiment. You'll walk into your next planning meeting with evidence, not opinions. You'll know exactly which channel to tweak, which message to test, and why it has the highest chance of moving your key metric. Focus beats frenzy every time.