Who This Helps
This is for growth marketers who are tired of random channel tests. The Market Intelligence & Positioning course gives you a system to turn competitor noise into a clear strategy. You'll stop guessing and start making bets you can actually measure.
Mini Case
Zaid, a growth lead, was stuck. His team was testing 5 different channels, but results were flat. He used the Positioning Grid mission from the course. In 3 days, he mapped 8 competitors against 4 key criteria his ICP cared about. He spotted one major gap: a specific onboarding benefit no one was claiming. He shifted his next experiment to target that gap. The result? A 22% lift in qualified sign-ups from his first test ad set.
Do This Now (5 Steps)
- List your top 5 direct competitors. Be honest about who you're really fighting for attention.
- Pick 4 comparison criteria. Think about what your ideal customer actually uses to decide. Price, key feature, onboarding speed, support quality.
- Build your simple grid. Competitors down the side, criteria across the top. Rate them simply: strong, weak, or neutral.
- Find the white space. Look for a box where everyone is weak. That's your potential wedge.
- Frame your next experiment. Design one test to prove you own that specific gap. Keep it simple—one variable, one audience.
Avoid These Traps
- Don't compare on 10+ criteria. It gets messy. Four is the sweet spot.
- Don't use your internal opinions as criteria. Use what you've heard from real customer calls or win/loss reviews.
- Don't try to attack a gap where a competitor is already strong. Find where they are all weak or inconsistent.
- Don't build the grid and then ignore it. Let it guide your next three experiments, at least.
- Don't get fancy with the ratings. Strong, weak, neutral is all you need to see the pattern. No need for a 1-10 scale here.
Your Win by Friday
Your win is a one-page positioning grid and one clear hypothesis for your next growth experiment. You'll move from 'what should we try next?' to 'we're testing this because the grid shows it's our best shot.' That's how you move metrics without the guesswork. You got this.