Who This Helps
This is for founder operators who feel stuck in update cycles. The Strategy Basics: Competitive Map course shows you how to track rivals, but manual work eats your time. This automation frees you up to actually use the insights.
Mini Case
Sam, a SaaS founder, spent 4 hours every Friday updating a competitor tracker. After automating it, she cut that to 20 minutes for a weekly refresh. Her team now spots pricing shifts 3 days faster, helping them adjust their own offers before the monthly review.
Do This Now (5 Steps)
- List your top 5 competitors. Be specific—use their exact product names.
- Pick your 3 key battlefields. Think pricing, core features, or customer reviews.
- Find one reliable data source for each battlefield, like their pricing page or a review site.
- Set a weekly check-in reminder. Consistency beats a perfect, one-time report.
- Review the fresh data for 15 minutes every Monday. Look for one change to act on. Your future self will thank you for this small habit.
Avoid These Traps
- Don't try to track everything. Start with 5 competitors max.
- Don't rely on shaky sources. One good blog is better than ten random forums.
- Don't let the report become the goal. The goal is a faster decision.
- Don't skip the human review. AI finds data; you find the story.
- Don't forget to share one key finding with your team each week.
- Don't get fancy with tools. A simple doc or spreadsheet is fine to start.
- Don't wait for perfect data. An 80% complete view now is better than 100% next month.
- Don't automate the thinking part. Your strategy muscle needs the workout.
Your Win by Friday
By this Friday, you'll have one less manual task on your plate. You'll have a system that feeds you compact evidence, so you can decide where to compete next—not just track who's already there. It's like putting your market research on autopilot. Go build that map.