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Team Lead · Strategy Basics: Competitive Map

How to Automate Your Competitive Reporting for Team Leads

Stop manually updating your team's competitive maps. Set up a simple AI routine to keep your insights fresh and save hours each week.

Who This Helps

This is for you if you're a Team Lead tired of chasing your team for the latest competitor intel. The 'Strategy Basics: Competitive Map' course gives you the framework, but manual updates eat your time. Let's fix that.

Mini Case

Sam's team spent 3 hours every Monday manually updating their competitive map in a shared slide deck. After automating their data pull and summary, they cut that to 30 minutes. That's 10 hours saved per month for the whole team. Not too shabby.

Do This Now (5 Steps)

  1. Pick Your One Source. Choose the single most important place your team finds competitor news (e.g., a specific industry newsletter, a Google Alert).
  2. Define Your 'What'. Agree on the 3 key things you always track for each competitor (e.g., pricing change, new feature, leadership hire).
  3. Set a Weekly Capture. Use a simple tool (like a form or shared doc) where anyone can drop a link and note which competitor and 'what' it relates to. Make it a 30-second task.
  4. Create Your Master View. Build a single, simple table (in Sheets, Notion, etc.) with columns for Competitor, Date, Update, and Source. This is your living map.
  5. Schedule a 15-Minute Review. Every Friday, the team quickly scans the week's updates together. This keeps context fresh without long meetings.

Avoid These Traps

  • Don't Boil the Ocean. Start with tracking just 2-3 main competitors, not the entire landscape.
  • Don't Rely on Memory. If the capture step isn't stupidly easy, people will forget. Keep it frictionless.
  • Don't Let It Get Stale. The Friday review is non-negotiable. It's the heartbeat of the system.
  • Don't Create Another Report. This is a live working doc, not a pretty deck for leadership. Function over form.

Your Win by Friday

By this Friday, you'll have a running list of the last 7 days of competitor moves without a single frantic Slack search. Your team's strategy chat will be based on fresh data, not last month's guesses. You'll have the start of a repeatable routine that scales. Go turn that manual chore into a quiet hum in the background.