Who This Helps
This is for Team Leads who are tired of chasing data every week. If your team's market intelligence feels outdated the moment you share it, the Market Intelligence & Positioning program shows you a better way. You'll move from reactive updates to a proactive, always-on system.
Mini Case
Sam's team spent 4 hours every Monday manually updating competitor slides. After automating the core data pull, they cut that to 30 minutes. Their reports now include fresh pricing changes from 3 key rivals automatically, giving them a weekly head start.
Do This Now (5 Steps)
- List your three most critical data points (e.g., competitor feature launches, pricing changes, review sentiment).
- Find the one source for each that's most reliable and structured (like a pricing page, app store, or news feed).
- Block 90 minutes this week to build your first automated tracker. Start small.
- Set a simple alert rule. For example, "Notify me if Competitor X's page mentions 'AI' or 'integration'."
- Share the first auto-generated update in your next team sync. See what they find useful. It's like giving your team a news feed for their specific battlefield.
Avoid These Traps
- Don't try to automate everything at once. You'll get stuck. Pick one high-impact, repetitive task.
- Don't let perfect data stop you. An 80% accurate automated signal now is better than a 100% manual report next month.
- Avoid tools that require complex coding unless your team has the skills. Start with no-code or low-code connectors.
- Don't forget to tell your team *why* the data changed. Automation gives you facts; your insight gives them meaning.
Your Win by Friday
By Friday, you will have one piece of your market intelligence updating without you lifting a finger. You'll reclaim those hours for strategy. Your team will get faster, more consistent insights. And you'll start scaling a routine that actually works as your team grows.