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Junior Analyst · Marketing Mission Pack

How to Get Your Analysis Approved for Action

Stop letting great insights gather dust. Learn how to present your findings so stakeholders understand, agree, and give you the green light.

Who This Helps

This is for every Junior Analyst who has done the hard work but hits a wall when sharing it. If you’ve ever felt your brilliant analysis got lost in translation with stakeholders, this guide from the Marketing Mission Pack is for you. It turns your report into a roadmap for action.

Mini Case

Imagine you find that changing the ad headline could boost click-through rates by 15%. You present a slide with 12 data points. Your manager asks, ‘So what should we do?’ and the meeting ends with a ‘Let’s circle back.’ Sound familiar? That’s the gap we’re closing.

Do This Now (5 Steps)

  1. Start with the Answer. Put your top recommendation in the first 30 seconds. Don’t save it for the end.
  2. Connect to Their Goal. Frame everything around one business goal they care about, like ‘growing qualified leads.’
  3. Show the ‘So What’. For every chart, add one line explaining what it means for the team. For example, ‘This 10% drop means we’re missing about 50 leads per month.’
  4. Offer a Clear Choice. Give 2-3 clear, distinct options. Label them simply: ‘The Fast Fix,’ ‘The Balanced Approach,’ ‘The Long-Term Play.’
  5. Ask for a Specific Decision. End with, ‘To move forward, do you approve Option A?’ Get a yes, no, or next step before people leave.

Avoid These Traps

  • The Data Dump: Showing all your work to prove you’re smart. It overwhelms. Share your process only if asked.
  • Jargon Junction: Using terms like ‘multivariate regression’ when ‘we tested three versions’ works better.
  • The Ambiguous Ask: Ending with ‘Thoughts?’ Be specific. ‘Can we implement this test next Tuesday?’ is better.
  • Defending Instead of Guiding: If questioned, don’t just defend your data. Guide them through your reasoning. ‘That’s a great question. Here’s how we validated that number…’

Your Win by Friday

Your win isn’t a perfect report. It’s a decided next step. By Friday, use these steps to get a clear ‘yes’ or ‘no’ on one small recommendation from your latest analysis. Getting a ‘no’ with feedback is still a win—it’s clarity! You’ve got this. Now go turn that analysis into action.